Intestia Salud

Designing a digital health app to connect patients with digestive health specialists

Role

Product Designer · UX/UI

Industry

Technology

Duration

1 year

The Challenge

Designing a clear and trustworthy digital experience within a complex medical environment.
Unifying multiple healthcare specialties (gastroenterology, nutrition, PNI, psychology) into a single, cohesive platform.
Building user trust in a product that supports sensitive and long-term health journeys.
Ensuring visual and functional consistency across a growing and evolving product ecosystem.
Aligning design, business objectives, and technical constraints from the early stages of the product.

My Approach

1. Research & Discovery

→ Benchmarked healthcare platforms and online medical services.
→ Analyzed the user journey from symptom recognition to booking a consultation.
→ Defined clear specialty categories: gastroenterology, endocrinology, psychology, and psychoneuroimmunology.
→ Prioritized an MVP focused on simplicity and structure.

2. UX/UI & System Design

→ Designed an information architecture structured around medical specialties.
→ Created professional profiles designed to reinforce credibility and trust.
→ Simplified the booking and confirmation flow.
→ Designed a clean interface with clear visual hierarchy and optimized readability.
→ Developed a modular design system prepared for future scalability.

3. Iteration & Validation

→ Iterated on navigation structure and specialty categorization.
→ Refined professional profile pages to support decision-making.
→ Documented components and patterns for development handoff.
→ Collaborated closely with the technical team throughout the process.

The Outcome

✓ Successful launch of the platform MVP.
✓ Clear organization of professionals by digestive health specialties.
✓ Simplified booking experience.
✓ A coherent visual system prepared for future product expansion.